Tiresandco,
a start-up that has become the major online tire operator
First in France in the race to sell tires on the Web, Tiresandco is now the market reference. Our niche is to offer customers tires at discount prices, and services that make the difference with, in particular, a vast distribution network, with more than 110 fitting centres throughout Europe. Look back over a success story spanning more than 20 years…
2001, the beginning of the Tiresandco odyssey
Passionate motorsport fan, Alexis Nerguisian, an I.T. consultant in the banking sector, went on the circuit for the first time, to do a few laps as a driver. After a day of fast driving, full of strong sensations, the unavoidable conclusion was that his tires were finished. Clearly, in order not to abandon his new passion, he had the choice between driving gently or finding a means of paying less for his tires. After much investigation, he still couldn’t find an ideal solution. Then he had an idea… What if savings could be made by buying tires on Internet?
Many obstacles remained to be overcome
There was still a long way to go, from the idea to reality... Especially as, at the time, the context wasn’t really favourable. In 2001, Internet companies were going through a crisis, and not many people believed in Alexis’s project. Some even said he would run off the track… However, for him, there was no question of stopping the adventure. Even if the road was full of traps and problems, he went straight ahead.
On the way to success!
In May of the same year, the site Tiresandco was launched. Immediately it went online, it received its first order. Then everything went very quickly. Every day, new customers were pushing to take advantage of the exceptional prices on major brand tires. To keep up with demand, Tiresandco needed to develop further, to offer more tires and still more fitting centres. The years went by and with them, sales gained ground. In 2021, 20 years after its creation, Tiresandco achieved the symbolic barrier of a million customers.
A top team working for maximum efficiency
Tiresandco is a very smooth running organisation, a really efficient structure. Our Web site is driven by experienced and talented men and women, an expert and perfectly multi-lingual team. Indeed, every member of the team is trilingual. English, French, German, Spanish, Portuguese, Italian, Dutch, etc. Thus, all Tiresandco customers are offered both contact and help in their native language. We understand each other so much better that way.
Commitments that make all the difference
#1 : tires always at the best price
Tiresandco offers thousands of tires, for all seasons, at discount prices, for every model from all vehicle manufacturers. Not only for cars, 4x4s and vans! Tiresandco also offers many specific tires for bikes, quads, motocross, enduro, road, trail and scooters. And that’s not all. Wheels, snow chains, roof boxes, puncture repair kits, tire covers and racks, etc. A full range of accessories is also available on the site. And if you find a lower price elsewhere, Tiresandco will match the competitor’s price (see conditions).
#2 : advice from experts
Choosing the right tires isn’t always easy… There are so many tires and models! With Tiresandco, you don’t need to be an expert. Tiresandco isn’t only a discount tire selling site, it’s also a real tire encyclopaedia. Through abundant technical advice, and clear and detailed information concerning applicable regulations, Tiresandco customers can choose their tires like real experts.
#3 : an inescapable distribution network
tires at discount prices is good. Delivered in 3 to 5 working days and fitted by experts is even better! Through our 110 partner centres throughout Europe, Tiresandco guarantees a complete delivery and fitting offer for both private individual and professional customers. Porsche, BMW, Peugeot, Harley Davidson, etc. The major car and bike main agents order their tires on the site… and recommend them!
#4 : plus innovative guarantees and services
Always ahead of its time, Tiresandco is the first site in Europe to offer customers a tire guarantee. Tiresandco has also set up a hotline, accessible Monday to Friday, from 9 am to 8 pm, and a dedicated email address for the trade, to answer all their questions. Our latest innovation is our mobile fitting service, so that your tires can be fitted directly at home or at your place of work.
#5 : our mobile fitting centres, a turnkey solution
In 2018, Tiresandco launched its first mobile fitting truck in Lyon. A real turnkey solution for customers, and their enthusiastic reception allowed the project to be quickly exported to Paris, followed by Geneva and Lausanne in Switzerland, and then Bordeaux and Cannes, with the ambition to continue this development in other cities and other countries.
Our Partner Garages
Partner auto servicing garages in Canada: 113
- Quebec 78
- Ontario 33
- New Brunswick 2
Key statistics
- More than 8 million tires available (from 10 to 24 inches)
- More than 400 snow chains
- More than 70 vehicle accessories
- More than 110 fitting centres
- More than 1.8 million visitors per month
- More than 7 million pages seen per month
- More than 1 million customers
The future is straight ahead
Every month, more than 3 million visitors look at the Tiresandco site, but we’re not going to stop there. Many progress actions are already under way:
- To broaden our products and services offer
- To develop our network of fitting centre partners
- To shorten our delivery times
- To win new markets
- To expand our team of professionals
- To make our mobile fitting centres the reference in France and throughout Europe
Key dates
| 2023 | |
|---|---|
| 02-01 | Sponsoring the 4L Trophy race |
| 01-01 | Launch of the mobile truck in Savoie (France) |
| 2022 | |
| 09-01 | Launch of the mobile truck in Limoges (France) |
| 04-01 | Launch of the mobile truck in Haute-Savoie (France) |
| 2021 | |
| 09-01 | Inauguration of the mobile truck at Brussels and Liège (Belgium) |
| 06-01 | Inauguration of the mobile truck at Bordeaux (France) |
| 05-01 | Inauguration of the mobile truck at Cannes (France) |
| 2014 | |
| 01-29 | Launch of a new Tires and Co site |
| 2010 | |
| 09-02 | Launch in Canada |
| 04-07 | Launch in Ireland |
| 2009 | |
| 12-10 | Launch in the Netherlands |
| 04-03 | 500 000 tyres sold! |
| 2007 | |
| 11-21 | Launch in Portugal |
| 05-11 | Launch Pneus-Online/ads |
| 2006 | |
| 09-07 | Launch in Italy |
| 03-27 | Launch in Germany |
| 02-22 | Launch in Spain |
| 2005 | |
| 12-21 | Austria Launching |
| 10-25 | Launch in the U.K. |
| 2004 | |
| 08-01 | Launch in Belgium |
| 2002 | |
| 09-29 | Launch in Luxemburg |
| 2001 | |
| 04-10 | Creation of PNEUS-ONLINE |



