Discount for your cart !
It's easy to benefit from our up to 35$ discount, just choose your products and validate your basket to benefit from an automatic reduction. The promo code will appear once your basket is validated, just before paying.
The more you buy, the more you save. Discover our exclusive offers to maximize your savings :
- 2 tires purchased: $10 automatic discount for a minimum purchase of $80
- 4 tires purchased: $15 automatic discount for a minimum purchase of $200
- 8 tires purchased: $35 automatic discount for a minimum purchase of $600



Save money and start driving eco-responsibly with the MICHELIN e.PRIMACY tire, which offers the lowest fuel consumption and CO2 emissions in its category and increases the range of electric vehicles. By maximising road contact area, it extends tread life and offers excellent durability, while the safety-oriented tread pattern provides efficient braking on wet roads from the first kilometre to the last. Manufactured in Europe, the MICHELIN e.PRIMACY is the first MICHELIN tire that is CO2 neutral when purchased. It is also:
- The eco-responsible MICHELIN summer tire for combustion, hybrid and electric vehicles
- The lowest fuel consumption and CO2 emissions in its category.
- Increased range for electric vehicles
- Very good safety made to last
- Excellent durability
An eco-responsible tire that reduces fuel consumption.
Choose the MICHELIN e.PRIMACY tire and benefit from the lowest fuel consumption and CO2 emissions in this category. Start driving eco-responsibly, save on fuel costs and reduce your carbon footprint by as much as 174 kg over the life of the tire.
Electric vehicles: smooth and calm driving.
The MICHELIN e.PRIMACY tire gives you the benefit of its energy efficiency on all your journeys, increasing the range of your electric vehicle by an average of 7%, i.e. 30 km more for an estimated range of 400 km. The CoolRunning Sidewalls absorb less energy, while the EnergyAirShield Compound technology reduces energy dissipation.
Very good safety, made to last.
Choose the extremely safe, eco-responsible MICHELIN e.PRIMACY tire. Even after 30,000 kilometres, braking distance is less than the legal approval limit for a new tire. The tire has a U-shaped groove that allows large amounts of water to drain away and provides safety that is built to last. Drive in total confidence, even on wet roads.
Excellent tread durability.
Enjoy excellent durability with no compromise in efficiency. The MICHELIN e.PRIMACY tire has the MaxTouch Construction technology, that maximises road contact and distributes evenly the acceleration and braking forces and the centrifugal force in a bend. Travel many kilometres with no compromise in efficiency.



